Addressing Ageism in Election Media Coverage Webinar

Addressing Ageism in Election Media Coverage Webinar

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National Center to Reframe Aging’s Addressing Ageism in Election Media Coverage Webinar features special guests Moira O’Neil from the FrameWorks Institute and John Beilenson from SCP. Check out the recording of this webinar to learn more about reframing strategies to employ when responding to ageist election coverage and tips for writing effective opinion pieces.

Trish D'Antonio

Vice President, Policy and Professional Affairs The Gerontological Society of America

Executive Director, The National Center to Reframe Aging

Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP is the Vice President of Policy and Professional Affairs for The Gerontological Society of America (GSA) and a board-certified geriatric pharmacist. Trish directs GSA’s policy initiatives and is responsible for developing relationships with organizations in the aging arena. Trish represents GSA on several policy coalitions and serves as co-chair for the Adult Vaccine Access Coalition, president of the board of the Protecting Access to Pain Relief and Chair of the Friends of NIA.  Additionally, she serves as the Executive Director for the National Center to Reframe Aging, the central hub to advance the long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. Before joining GSA, Trish served as Executive Director for the District of Columbia Board of Pharmacy and Program Manager for the Pharmaceutical Control Division, where she was responsible for the regulatory and policy development for the practice of pharmacy and served as liaison to the FDA, DEA, and other federal, state, and city organizations that promote safe handling of medications.  She received her Bachelor of Science in Pharmacy from Duquesne University and her Master of Science in Health Finance and Master in Business Administration with a concentration in health care from Temple University. She completed a residency in administration and finance at The Philadelphia Geriatric Center.

Moira O’Neil, Ph.D.

Senior Vice President of Research Interpretation

Frameworks Institute

Moira O’Neil serves as Senior Vice President of Research Interpretation at the FrameWorks Institute. In this role, she leads FrameWorks’ efforts to interpret and share communications science with the nonprofit sector so it can more effectively drive social change. Moira manages a team of communications professionals and social scientists who help fields of practice frame social issues in ways that have the proven power to deepen understanding and inspire action. She oversees the team’s efforts to synthesize framing research, teach advocates to apply it to strategic communications, and train sectors to unite around evidence-based framing recommendations. A senior researcher, Moira also directs the organization’s efforts to analyze framing patterns in the media and nonprofit sector and writes in-depth research reports on a wide range of topics, including immigration, child mental health, and housing and homelessness.

A sociologist with expertise in how frames impede or advance social movements, Moira has helped hundreds of organizations strengthen their communications capacity. She regularly delivers presentations and lectures on issue framing at nonprofit organizations, colleges, and universities around the country and abroad. And she publishes regularly in the academic press, with articles appearing in peer-reviewed journals including Child Abuse and NeglectGenerationsQualitative Research, and the Revue Internationale d’Education de Sèvres. Her work has also appeared in USA TodayThe Hechinger Report, The Boston Globe, and other publications.

Moira joined FrameWorks more than a decade ago. Since then, she has conducted framing research around dozens of social issues and has led major projects to reframe the public discourse around immigration, race, and criminal justice. She also brings deep expertise in issues related to sexual violence, equity, and equality. Prior to joining FrameWorks, Moira worked as a research associate for the Vera Institute of Justice on projects related to immigration policy and at the Institute for Scientific Analysis on issues related to substance misuse and drug policy. She holds a BA in sociology from the University of California at Santa Cruz and master’s and doctoral degrees in sociology from the University of California at Santa Barbara, where she studied the medicalization of war trauma at the turn of the 20th century in the United States.

John Beilenson

President of SCP


John Beilenson is President of SCP (formerly Strategic Communications & Planning), a certified B Corporation and socially responsible communications and public relations firm, which he founded in 1987. SCP serves a wide range of nonprofit organizations, foundations, and public institutions throughout the United States. Beilenson and the SCP team develop communications, branding, messaging and story telling strategies that engage key stakeholders, build broader awareness, and promote positive social change. Please visit SCP’s web site at for a full description of the firm.

Beilenson regularly provides communications trainings around the country and is a certified Master Trainer in ReFraming Aging from The Frameworks Institute in Washington, DC. He has been an instructor in communications studies at the University of North Carolina-Chapel Hill, where he taught "Public Speaking" and the "Rhetoric of Social Movements." He has also written 18 books for Peter Pauper Press, including The Future Me: Authoring the Second Half of Your Life, an interactive journal for people considering retirement and other transitions in later life. He has contributed to several national magazines and journals, including Social Policy and Sports Illustrated.

Beilenson has an AB in history and literature from Harvard University and an MA in communications studies from the University of North Carolina-Chapel Hill. He is currently a member (and former chair) of the board of directors of Surrey Services in Devon, PA and a board advisor to Generations Online.


02/20/2024 at 2:00 PM (EST)  |  Recorded On: 02/21/2024
02/20/2024 at 2:00 PM (EST)  |  Recorded On: 02/21/2024 Join the National Center to Reframe Aging for the Addressing Ageism in Election Media Coverage Webinar on February 20th at 2PM ET! Register today to learn more about reframing strategies to employ when responding to ageist election coverage. Register today:
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Responding to Ageist Election Coverage in the Media Guide
Open to download resource.
Open to download resource. There has been an increase of ageist media coverage focused on our elected officials and both Democratic and Republican candidates. This guide will support you to reply to these very public displays of ageism and remind the American public that, like the rest of us, (even) politicians grow in ways that improve their ability to do their work as they get older.