Ageism Awareness Day

Ageism Awareness Day

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Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.

The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day Oct. 9, 2025. Join the National Center to Reframe Aging and the American Society on Aging (ASA) with the resources in this toolkit to spread awareness of the impacts of ageism on ageism awareness day and all year long!

  • Contains 2 Component(s)

    Storytelling is a powerful tool. But how we frame our stories informs whether they foster understanding, shift perceptions, and inspire change. This webinar will help you think about how to talk about your experiences with ageism in ways that raise awareness and inspire action.

    Storytelling is a powerful tool. But how we frame our stories informs whether they foster understanding, shift perceptions, and inspire change. This webinar will help you think about how to talk about your experiences with ageism in ways that raise awareness and inspire action.

    In this session, you will:

    • Learn what Ageism Awareness Day is and why it’s a call to action
    • Discover how framing your lived expertise with ageism can make your story more impactful
    • Gain practical tools from the National Center to Reframe Aging to help you tell your story effectively

    Ageism is all around us, and when we name it and frame it well, we create the conditions for real change.

    Hannah Albers (Moderator)

    Program Director

    National Center to Reframe Aging

    Hannah Albers is the Program Director of the National Center to Reframe Aging, led by the Gerontological Society of America on behalf of ten leading aging organizations. With a background as a trained facilitator of the principles to reframe aging, Hannah oversees all functions of the National Center’s work. Her efforts focus on establishing the National Center as the central hub for advancing communication strategies that improve public understanding of aging — engaging national leaders, developing tools and products, showcasing best practices, and teaching advocates across the nation. She is deeply passionate about leveraging her skills in group facilitation, strategic planning, and program management to help build communities where everyone can thrive. Prior to her current role, Hannah worked with a senior services organization where she honed her skills in project management, strategic planning, leadership development, and data analysis, and supported the development of a grant-making organization. She holds a degree in International Business and Global Service from Valparaiso University.

    Julia Burrowes

    On Aging Institute Associate Director

    American Society on Aging

    Julia Burrowes is the On Aging Institute Associate Director at ASA. She joined the team after working as a direct senior care service provider for over 10 years, specifically with in-home care supervision, care management, Medicare counseling, and as a III-D health & wellness workshops leader. Before joining ASA, Julia most recently worked at Centralina Area Agency on Aging, serving the greater Charlotte area and monitoring OAA programs. Julia holds a Bachelor’s degree in Psychology and a Master of Arts in Gerontology from the University of North Carolina at Charlotte, where she has also spent some time teaching as an adjunct instructor.

    Trish D'Antonio

    Vice President, Policy and Professional Affairs The Gerontological Society of America

    Executive Director, The National Center to Reframe Aging

    Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP is Vice President of Policy and Professional Affairs for the Gerontological Society of America (GSA) and a board-certified geriatric pharmacist. Ms. D’Antonio directs GSA’s policy initiatives and is responsible for developing relationships with organizations in the aging arena. She represents GSA on several policy coalitions and serves as co-chair for the Adult Vaccine Access Coalition, president of the board of the Protecting Access to Pain Relief, and a member of the steering committee for several federally focused coalitions. Ms. D’Antonio is also the executive director for the National Center to Reframe Aging, the central hub to advance the long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. She received her Bachelor of Science in Pharmacy from Duquesne University and her Master of Science in Health Finance and Master in Business Administration with a concentration in health care from Temple University. She completed a residency in administration and finance at The Philadelphia Geriatric Center.

  • Contains 1 Component(s)

    The National Center to Reframe Aging, in collaboration with the American Society on Aging (ASA), invites you to view this recording of the special Ageism Awareness Day webinar. Ageism includes stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) based on age—whether directed at others or ourselves. While it affects everyone, the good news is that we can all take action to address it! In this webinar, you'll learn how taking steps to eliminate ageism benefits us all, as we prepare for Ageism Awareness Day on October 9, 2024.

    The National Center to Reframe Aging, in collaboration with the American Society on Aging (ASA), invites you to view this recording of the special Ageism Awareness Day webinar. Ageism includes stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) based on age—whether directed at others or ourselves. While it affects everyone, the good news is that we can all take action to address it! In this webinar, you'll learn how taking steps to eliminate ageism benefits us all, as we prepare for Ageism Awareness Day on October 9, 2024.

Here's how to get involved

We need as many people as possible to spread the word on their social media platforms before, during and after Ageism Awareness Day.

Choose what works for you

  • Spread awareness of Ageism Awareness Day to your email lists and social media networks. Use the ASA Social Media & Email Toolkit for inspiration and sample posts.
  • Share facts about ageism that are relevant to your audience. Follow ASA and the National Center to Reframe Aging as we post facts, or for inspiration, read our fact sheet.
  • Share stories to shed light on ways we can be more age-inclusive in our lives and careers. Amplify your impact by reaching out to influencers.
  • Reach out to local media, and government officials using the ASA press release template and sample proclamation.
  • Looking for other ideas?
    • Lead a discussion group about a film or book about ageism with your friends & colleagues.
    • Volunteer to speak to local community or religious organizations about ageism.
    • Reach out to an ageism expert and ask them to speak to your group.
    • Check with a local university or contact ASA for an expert

Follow us and join in on the conversation using #TalkAboutAgeism

American Society on Aging

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The National Center to Reframe Aging

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Use the Ageism Awareness Day Social Media & Email Toolkit from ASA to spread the word on social media!