Communicating About Nursing Homes

Communicating About Nursing Homes

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We know that nursing homes play a vital role in supporting older adults, yet conversations about nursing home care often fall short of communicating the true impact and value of the sector. 

To address this, the National Center to Reframe Aging, with its research partner FrameWorks Institute, has developed a new approach to improving how we talk about nursing home care. With support from The John A Hartford Foundation, the National Center created strategies to help providers and advocates navigate too often negative public thinking.

Now, you can access these research-backed strategies through this free, on-demand training course tailored for nursing home providers and advocates. Created in partnership with LeadingAge, this training aligns with the principles to reframe aging and LeadingAge's Opening Doors to Aging Services, providing practical tools to enhance communication and bolster perceptions of nursing homes.

Why Register?

  • Flexibility: The self guided training is available online anytime.
  • Trusted Insights: Recommendations are backed by extensive research and field-tested strategies.
  • Actionable Resources: The training includes complementary downloadable materials to help you  implement what you learn.

Key:

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Welcome & Setting the Stage
Open to view video.  |   Closed captions available  |  5 minutes
Open to view video.  |   Closed captions available  |  5 minutes In this opening module, Trish D'Antonio, Executive Director of the National Center to Reframe Aging, provides an overview of the Center’s mission, its efforts, and the partners who contribute to its success. Hannah Albers, Program Director, follows with insights into the origins of the reframing nursing home care work, setting the stage for the course's exploration of effective communication about nursing homes.
You must register to access.
What We Learned
Open to view video.  |   Closed captions available
Open to view video.  |   Closed captions available This module delves into key findings from research on public perceptions of nursing home care. Discover the dominant narratives shaping how people think about nursing homes and explore how these perceptions can influence the field. By understanding these insights, participants will gain a foundation for shifting conversations toward a more accurate and constructive view of nursing home care.
You must register to access.
How to Talk About Nursing Home Care
Open to view video.  |   Closed captions available
Open to view video.  |   Closed captions available In this module, participants will learn practical communication strategies to reframe conversations about nursing homes. Explore tested approaches that help shift public perceptions, address common misconceptions, and highlight the value of nursing home care.
You must register to access.
Special Circumstances & Implementation Tips
Open to view video.  |   Closed captions available
Open to view video.  |   Closed captions available This module focuses on adapting communication strategies to unique situations and challenges in the field of nursing home care. Gain practical tips to ensure your communication remains effective and impactful, no matter the circumstance.
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Recommendations in Action
Open to view video.  |   Closed captions available
Open to view video.  |   Closed captions available See communication strategies come to life in this module. Through engaging before-and-after examples, learn how to identify poorly framed statements and transform them into messages that align with reframing principles.
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Application Activity
2 Questions  |  Unlimited attempts  |  0/2 points to pass
2 Questions  |  Unlimited attempts  |  0/2 points to pass
You must register to access.
Thank you
Open to view video.  |   Closed captions available
Open to view video.  |   Closed captions available In this brief video, we express our gratitude for your participation in the course. Learn how to share your feedback through the course evaluation and discover ways to stay connected with the National Center to Reframe Aging. Your input helps us continue fostering impactful conversations about nursing home care.
You must register to access.
Course Evaluation
Select the "Complete Evaluation Survey" button to begin.  |  5 minutes
Select the "Complete Evaluation Survey" button to begin.  |  5 minutes
You must register to access.
Certificate of Completion
No credits available  |  Certificate available
No credits available  |  Certificate available
You must register to access.

Trish D'Antonio

Vice President, Policy and Professional Affairs The Gerontological Society of America

Executive Director, The National Center to Reframe Aging

Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP is Vice President of Policy and Professional Affairs for the Gerontological Society of America (GSA) and a board-certified geriatric pharmacist. Ms. D’Antonio directs GSA’s policy initiatives and is responsible for developing relationships with organizations in the aging arena. She represents GSA on several policy coalitions and serves as co-chair for the Adult Vaccine Access Coalition, president of the board of the Protecting Access to Pain Relief, and a member of the steering committee for several federally focused coalitions. Ms. D’Antonio is also the executive director for the National Center to Reframe Aging, the central hub to advance the long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. She received her Bachelor of Science in Pharmacy from Duquesne University and her Master of Science in Health Finance and Master in Business Administration with a concentration in health care from Temple University. She completed a residency in administration and finance at The Philadelphia Geriatric Center.

Hannah Albers

Director of Program Development

National Center to Reframe Aging

Hannah Albers is passionate about building communities where all people can thrive at every age. As Director of Program Development at the National Center to Reframe Aging, she leads national efforts to improve the way we talk about aging, challenge ageism, and promote narratives that reflect the full value and potential of all of us as we age. Hannah guides the development of innovative programs, resources, and partnerships that help advocates, policymakers, and organizations across the country reframe conversations about aging. She’s a nationally recognized speaker and facilitator, known for translating research into practical strategies that inspire action and create lasting social change. Before joining the National Center, Hannah worked with a senior services organization, where she built expertise in project management, strategic planning, leadership development, and data analysis—and played a key role in launching a grant-making initiative focused on community based supports for older people. She holds a degree in International Business and Global Service from Valparaiso University.

Funder

The National Center to Reframe Aging receives funding support from many philanthropies. The work to reframe nursing home care is funded by The John A Hartford Foundation, which has a deep commitment to supporting, improving and innovating nursing homes and care for older people. Learn more about The John A. Hartford Foundation by clicking here.

The John A. Hartford Foundation


Research Partner

Our partner in this work is the FrameWorks Institute, which collaborates with storytellers, organizations, and coalitions to shift mindsets, change systems, and create a more just world. In 2022, they conducted original research to better understand the gaps between how experts and the public each viewed nursing home care in the U.S. The National Center used that report as our jumping off point and now we’re making sure it reaches partners like you. Learn more about FrameWorks Instituteby clicking here. 

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Dissemination Partner

The National Center to Reframe Aging is working with many partners to bring this information to the network. Special thanks to LeadingAge for their work to disseminate this work within their network. 

LeadingAge

This course was developed in collaboration with Susan Donley Consulting.