Advancing Aging Policy: Essential Reframing Strategies for Advocates

Advancing Aging Policy: Essential Reframing Strategies for Advocates

Recorded On: 02/26/2026

Effective advocacy starts with strategic communication. Research from the National Center to Reframe Aging shows that how we talk about aging and frame the solutions we are advocating for shapes public support for policies and programs that benefit all of us as we age. This two-part series will equip you with evidence-based strategies to strengthen your advocacy communications. 

In the first session, we explore the guiding principles to reframe aging and how to apply them in advocacy contexts, sharing real-world examples. The second session focuses on the power of centering lived experience in advocacy and policymaking. Personal stories are compelling advocacy tools, but they require intentional framing. We'll explore how to share lived experiences in ways that build understanding, preserve dignity, and strengthen support for policy solutions.  

Whether you're preparing for a legislative meeting, speaking at a town hall, or having everyday conversations about aging, you'll learn how to apply proven communication strategies from the National Center to Reframe Aging. Join advocates across the country who are already using these strategies to advance policies that support us all as we age.

Hannah Albers

Director of Program Development

National Center to Reframe Aging

Hannah Albers is passionate about building communities where all people can thrive at every age. As Director of Program Development at the National Center to Reframe Aging, she leads national efforts to improve the way we talk about aging, challenge ageism, and promote narratives that reflect the full value and potential of all of us as we age. Hannah guides the development of innovative programs, resources, and partnerships that help advocates, policymakers, and organizations across the country reframe conversations about aging. She’s a nationally recognized speaker and facilitator, known for translating research into practical strategies that inspire action and create lasting social change. Before joining the National Center, Hannah worked with a senior services organization, where she built expertise in project management, strategic planning, leadership development, and data analysis—and played a key role in launching a grant-making initiative focused on community based supports for older people. She holds a degree in International Business and Global Service from Valparaiso University.

Trish D'Antonio

Vice President, Policy and Professional Affairs The Gerontological Society of America

Executive Director, The National Center to Reframe Aging

Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP is Vice President of Policy and Professional Affairs for the Gerontological Society of America (GSA) and a board-certified geriatric pharmacist. Ms. D’Antonio directs GSA’s policy initiatives and is responsible for developing relationships with organizations in the aging arena. She represents GSA on several policy coalitions and serves as co-chair for the Adult Vaccine Access Coalition, president of the board of the Protecting Access to Pain Relief, and a member of the steering committee for several federally focused coalitions. Ms. D’Antonio is also the executive director for the National Center to Reframe Aging, the central hub to advance the long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. She received her Bachelor of Science in Pharmacy from Duquesne University and her Master of Science in Health Finance and Master in Business Administration with a concentration in health care from Temple University. She completed a residency in administration and finance at The Philadelphia Geriatric Center.

Erin Emery-Tiburcio, PhD, ABPP, FGSA

Professor; Director, Geropsychology, Rush University Medical Center

Director, Rush Center for Excellence in Aging, Rush University Medical Center

Dr. Erin Emery-Tiburcio is a Professor of Psychiatry & Behavioral Sciences and Geriatric Medicine, and Director of Geropsychology at Rush University Medical Center. She is co-director of the Rush Center for Excellence in Aging. Dr. Emery-Tiburcio is past-Chair of the American Psychological Association Committee on Aging and past-President of the Society for Clinical Geropsychology. She was recently awarded the 2024 American Psychological Association Award for Distinguished Professional Contributions to Independent Practice, a Fulbright Scholar Award, the 2025 Society for Clinical Geropsychology M. Powell Lawton Award for Distinguished Contributions to Clinical Geropsychology, and the 2025 American Board of Professional Psychology Geropsychology Specialty Board and Academy Award.

Kevin Kiprovski, BA

Director or Public Policy

LiveOn NY

Kevin Kiprovski is the Director of Public Policy at LiveOn NY, where he leads advocacy efforts to secure funding and policies that support older New Yorkers. In this role, he works closely with policymakers, community organizations, and older New Yorkers to advance solutions that improve access to housing, nutrition, and social services for aging populations. Currently, Kevin is leading AgeStrong NYC, a campaign focused on securing $2.3 billion in investments for aging services in NYC over the next decade. He works alongside LiveOn NY’s members—nonprofits that provide direct services to older adults—to amplify their voices and advocate for sustainable, long-term solutions that allow all New Yorkers to age with dignity.

Petey Routzahn, BA

Senior Design Lead

Public Policy Lab

Petey Routzahn (he/him) is a visual designer who creates physical and digital artifacts that help people better understand information, navigate systems, and access services. His work is grounded in human-centered design, with a particular focus on inclusivity, accessibility, and clarity for underrepresented populations. Drawing on a background in neuroscience and communication design, Petey brings a unique perspective to design challenges at the intersection of people, psychology, and the built and informational environment. He has experience producing publications, content, and communication systems for cultural marketing agencies, biotech startups, branding firms, and advocacy organizations, with a strong emphasis on cultural and social justice work. Petey holds a BA in Neuroscience with a minor in Communication Design from the University of Southern California.

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Part 1 of 2: View Webinar
Recorded 02/26/2026  |  60 minutes  |   Closed captions available
Recorded 02/26/2026  |  60 minutes  |   Closed captions available Across the country, advocates are successfully using NCRA’s research-based communication strategies to advance age-friendly policies and programs. In this session, you will learn: > The importance of using communication strategies to reframe aging across all advocacy efforts > How advocates across the country are utilizing these strategies to build support for their advocacy efforts > Key communication tips to engage your audiences, especially policymakers, and cultivate support for the solutions you’re advocating for
Part 2 of 2: View Webinar
Select the "View On-Demand Recording" button to begin.  |  60 minutes  |   Closed captions available
Select the "View On-Demand Recording" button to begin.  |  60 minutes  |   Closed captions available Advancing Aging Policy: Essential Reframing Strategies for Advocates One of the most powerful tools in advocacy is centering the lived experience of people directly impacted by the policies we advance. Stories bring authenticity, urgency, and human connection to policy conversations. Sharing these stories requires intentional framing to ensure they inspire change, rather than inadvertently reinforce harmful narratives. To be good stewards of people’s stories, whether our own or those entrusted to us from the community, we must apply evidence-based communication approaches that help audiences understand the broader policy solutions needed. In this webinar, you will learn: > Why centering lived experience is essential to effective advocacy > How to be a good steward of personal stories by applying the communication strategies to reframe aging > Practical approaches to frame lived experience in ways that build policy support Building on the foundational reframing concepts from Part One, this session equips you with practical strategies to elevate lived experience in your advocacy efforts, whether you’re sharing your own story with legislators, uplifting community voices at a town hall, or crafting communication materials for your organization.
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