Catalog Advanced Search
-
Contains 9 Component(s)
We know that nursing homes play a vital role in supporting older adults, yet conversations about nursing home care often fall short of communicating the true impact and value of the sector. In this course, you will learn about the research-based strategies that will help change the conversation!
We know that nursing homes play a vital role in supporting older adults, yet conversations about nursing home care often fall short of communicating the true impact and value of the sector.
To address this, the National Center to Reframe Aging, with its research partner FrameWorks Institute, has developed a new approach to improving how we talk about nursing home care. With support from The John A Hartford Foundation, the National Center created strategies to help providers and advocates navigate too often negative public thinking.
Now, you can access these research-backed strategies through this free, on-demand training course tailored for nursing home providers and advocates. Created in partnership with LeadingAge, this training aligns with the principles to reframe aging and LeadingAge's Opening Doors to Aging Services, providing practical tools to enhance communication and bolster perceptions of nursing homes.
Why Register?
- Flexibility: The self guided training is available online anytime.
- Trusted Insights: Recommendations are backed by extensive research and field-tested strategies.
- Actionable Resources: The training includes complementary downloadable materials to help you implement what you learn.
Trish D'Antonio
Vice President, Policy and Professional Affairs The Gerontological Society of America
Executive Director, The National Center to Reframe Aging
Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP is the Vice President of Policy and Professional Affairs for The Gerontological Society of America (GSA) and a board-certified geriatric pharmacist. Trish directs GSA’s policy initiatives and is responsible for developing relationships with organizations in the aging arena. Trish represents GSA on several policy coalitions and serves as co-chair for the Adult Vaccine Access Coalition, president of the board of the Protecting Access to Pain Relief and Chair of the Friends of NIA. Additionally, she serves as the Executive Director for the National Center to Reframe Aging, the central hub to advance the long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. Before joining GSA, Trish served as Executive Director for the District of Columbia Board of Pharmacy and Program Manager for the Pharmaceutical Control Division, where she was responsible for the regulatory and policy development for the practice of pharmacy and served as liaison to the FDA, DEA, and other federal, state, and city organizations that promote safe handling of medications. She received her Bachelor of Science in Pharmacy from Duquesne University and her Master of Science in Health Finance and Master in Business Administration with a concentration in health care from Temple University. She completed a residency in administration and finance at The Philadelphia Geriatric Center.
Hannah Albers
Program Director
National Center to Reframe Aging
Hannah Albers is the Program Director of the National Center to Reframe Aging, led by the Gerontological Society of America on behalf of ten leading aging organizations. With a background as a trained facilitator of the principles to reframe aging, Hannah oversees all functions of the National Center’s work. Her efforts focus on establishing the National Center as the central hub for advancing communication strategies that improve public understanding of aging — engaging national leaders, developing tools and products, showcasing best practices, and teaching advocates across the nation. She is deeply passionate about leveraging her skills in group facilitation, strategic planning, and program management to help build communities where everyone can thrive. Prior to her current role, Hannah worked with a senior services organization where she honed her skills in project management, strategic planning, leadership development, and data analysis, and supported the development of a grant-making organization. She holds a degree in International Business and Global Service from Valparaiso University.
Funder
The National Center to Reframe Aging receives funding support from many philanthropies. The work to reframe nursing home care is funded by The John A Hartford Foundation, which has a deep commitment to supporting, improving and innovating nursing homes and care for older people. Learn more about The John A. Hartford Foundation by clicking here.
Research Partner
Our partner in this work is the FrameWorks Institute, which collaborates with storytellers, organizations, and coalitions to shift mindsets, change systems, and create a more just world. In 2022, they conducted original research to better understand the gaps between how experts and the public each viewed nursing home care in the U.S. The National Center used that report as our jumping off point and now we’re making sure it reaches partners like you. Learn more about FrameWorks Instituteby clicking here.
Dissemination Partner
The National Center to Reframe Aging is working with many partners to bring this information to the network. Special thanks to LeadingAge for their work to disseminate this work within their network.
This course was developed in collaboration with Susan Donley Consulting.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Contains 1 Component(s)
The National Center to Reframe Aging, in collaboration with the American Society on Aging (ASA), invites you to view this recording of the special Ageism Awareness Day webinar. Ageism includes stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) based on age—whether directed at others or ourselves. While it affects everyone, the good news is that we can all take action to address it! In this webinar, you'll learn how taking steps to eliminate ageism benefits us all, as we prepare for Ageism Awareness Day on October 9, 2024.
The National Center to Reframe Aging, in collaboration with the American Society on Aging (ASA), invites you to view this recording of the special Ageism Awareness Day webinar. Ageism includes stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) based on age—whether directed at others or ourselves. While it affects everyone, the good news is that we can all take action to address it! In this webinar, you'll learn how taking steps to eliminate ageism benefits us all, as we prepare for Ageism Awareness Day on October 9, 2024.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register
-
Contains 1 Product(s)
Join the National Center to Reframe Aging and the American Society on Aging (ASA) with the resources in this toolkit to spread awareness of the impacts of ageism on ageism awareness day and all year long!
Ageism refers to stereotypes (how we think), prejudice (how we feel), and discrimination (how we act) toward others or ourselves based on age. It negatively impacts our health and well-being, our financial security, and the economy. It exists in many forms, influencing everything from personal interactions to public policy, and impacts us at every age.
The good news is that we can do something about it, and we begin by spreading the word on Ageism Awareness Day Oct. 9, 2024. Join the National Center to Reframe Aging and the American Society on Aging (ASA) with the resources in this toolkit to spread awareness of the impacts of ageism on ageism awareness day and all year long!
Here's how to get involved
We need as many people as possible to spread the word on their social media platforms before, during and after Ageism Awareness Day.
Choose what works for you
- Spread awareness of Ageism Awareness Day to your email lists and social media networks. Use the ASA Social Media & Email Toolkit for inspiration and sample posts.
- Share facts about ageism that are relevant to your audience. Follow ASA and the National Center to Reframe Aging as we post facts, or for inspiration, read our fact sheet.
- Share stories to shed light on ways we can be more age-inclusive in our lives and careers. Amplify your impact by reaching out to influencers.
- Reach out to local media, and government officials using the ASA press release template and sample proclamation.
- Looking for other ideas?
- Lead a discussion group about a film or book about ageism with your friends & colleagues.
- Volunteer to speak to local community or religious organizations about ageism.
- Reach out to an ageism expert and ask them to speak to your group.
- Check with a local university or contact ASA for an expert
Follow us and join in on the conversation using #TalkAboutAgeism
American Society on Aging
Twitter LinkedIn Instagram Facebook
The National Center to Reframe Aging
Twitter LinkedIn Instagram Facebook
Use the Ageism Awareness Day Social Media & Email Toolkit from ASA to spread the word on social media!
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Contains 7 Product(s)
This package contains the archive of the Summit 2024: The Movement to Reframe Aging.
The National Center to Reframe Aging presents Summit 2024: The Movement to Reframe Aging, a groundbreaking event centered on our collective goal to revolutionize the way we communicate, think, and act as we all share the universal experience of aging. Panel discussions will delve into the movement's implications across diverse sectors. Be a part of transformative conversations with thought leaders, national experts, federal representatives, and local, regional, and state-based leaders to learn more about the current movement to reframe aging, gain insight into what’s next, and exchange ideas for advancing an equitable and complete story about aging in America.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register
-
Contains 3 Component(s)
National Center to Reframe Aging’s Addressing Ageism in Election Media Coverage Webinar features special guests Moira O’Neil from the FrameWorks Institute and John Beilenson from SCP. Check out the recording of this webinar to learn more about reframing strategies to employ when responding to ageist election coverage and tips for writing effective opinion pieces.
National Center to Reframe Aging’s Addressing Ageism in Election Media Coverage Webinar features special guests Moira O’Neil from the FrameWorks Institute and John Beilenson from SCP. Check out the recording of this webinar to learn more about reframing strategies to employ when responding to ageist election coverage and tips for writing effective opinion pieces.
Trish D'Antonio
Vice President, Policy and Professional Affairs The Gerontological Society of America
Executive Director, The National Center to Reframe Aging
Patricia M. D’Antonio, BSPharm, MS, MBA, BCGP is the Vice President of Policy and Professional Affairs for The Gerontological Society of America (GSA) and a board-certified geriatric pharmacist. Trish directs GSA’s policy initiatives and is responsible for developing relationships with organizations in the aging arena. Trish represents GSA on several policy coalitions and serves as co-chair for the Adult Vaccine Access Coalition, president of the board of the Protecting Access to Pain Relief and Chair of the Friends of NIA. Additionally, she serves as the Executive Director for the National Center to Reframe Aging, the central hub to advance the long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. Before joining GSA, Trish served as Executive Director for the District of Columbia Board of Pharmacy and Program Manager for the Pharmaceutical Control Division, where she was responsible for the regulatory and policy development for the practice of pharmacy and served as liaison to the FDA, DEA, and other federal, state, and city organizations that promote safe handling of medications. She received her Bachelor of Science in Pharmacy from Duquesne University and her Master of Science in Health Finance and Master in Business Administration with a concentration in health care from Temple University. She completed a residency in administration and finance at The Philadelphia Geriatric Center.
Moira O’Neil, Ph.D.
Senior Vice President of Research Interpretation
Frameworks Institute
Moira O’Neil serves as Senior Vice President of Research Interpretation at the FrameWorks Institute. In this role, she leads FrameWorks’ efforts to interpret and share communications science with the nonprofit sector so it can more effectively drive social change. Moira manages a team of communications professionals and social scientists who help fields of practice frame social issues in ways that have the proven power to deepen understanding and inspire action. She oversees the team’s efforts to synthesize framing research, teach advocates to apply it to strategic communications, and train sectors to unite around evidence-based framing recommendations. A senior researcher, Moira also directs the organization’s efforts to analyze framing patterns in the media and nonprofit sector and writes in-depth research reports on a wide range of topics, including immigration, child mental health, and housing and homelessness.
A sociologist with expertise in how frames impede or advance social movements, Moira has helped hundreds of organizations strengthen their communications capacity. She regularly delivers presentations and lectures on issue framing at nonprofit organizations, colleges, and universities around the country and abroad. And she publishes regularly in the academic press, with articles appearing in peer-reviewed journals including Child Abuse and Neglect, Generations, Qualitative Research, and the Revue Internationale d’Education de Sèvres. Her work has also appeared in USA Today, The Hechinger Report, The Boston Globe, and other publications.
Moira joined FrameWorks more than a decade ago. Since then, she has conducted framing research around dozens of social issues and has led major projects to reframe the public discourse around immigration, race, and criminal justice. She also brings deep expertise in issues related to sexual violence, equity, and equality. Prior to joining FrameWorks, Moira worked as a research associate for the Vera Institute of Justice on projects related to immigration policy and at the Institute for Scientific Analysis on issues related to substance misuse and drug policy. She holds a BA in sociology from the University of California at Santa Cruz and master’s and doctoral degrees in sociology from the University of California at Santa Barbara, where she studied the medicalization of war trauma at the turn of the 20th century in the United States.
John Beilenson
President of SCP
SCP
John Beilenson is President of SCP (formerly Strategic Communications & Planning), a certified B Corporation and socially responsible communications and public relations firm, which he founded in 1987. SCP serves a wide range of nonprofit organizations, foundations, and public institutions throughout the United States. Beilenson and the SCP team develop communications, branding, messaging and story telling strategies that engage key stakeholders, build broader awareness, and promote positive social change. Please visit SCP’s web site at aboutscp.com for a full description of the firm.
Beilenson regularly provides communications trainings around the country and is a certified Master Trainer in ReFraming Aging from The Frameworks Institute in Washington, DC. He has been an instructor in communications studies at the University of North Carolina-Chapel Hill, where he taught "Public Speaking" and the "Rhetoric of Social Movements." He has also written 18 books for Peter Pauper Press, including The Future Me: Authoring the Second Half of Your Life, an interactive journal for people considering retirement and other transitions in later life. He has contributed to several national magazines and journals, including Social Policy and Sports Illustrated.
Beilenson has an AB in history and literature from Harvard University and an MA in communications studies from the University of North Carolina-Chapel Hill. He is currently a member (and former chair) of the board of directors of Surrey Services in Devon, PA and a board advisor to Generations Online.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register
-
Contains 1 Component(s)
The National Center to Reframe Aging, the trusted source for proven communication strategies and tools to effectively frame aging issues, has created this guide to pave the way for us all to answer to ageism in election media coverage constructively.
As the 2024 election cycle ramps up, there has been an increase of ageist media coverage focused on our elected officials and both Democratic and Republican candidates. Many of us have been unsure how to respond most productively. The National Center to Reframe Aging, the trusted source for proven communication strategies and tools to effectively frame aging issues, has created this guide to pave the way for us all to answer constructively. We believe it is important for all of us to have the tools to reply to these very public displays of ageism and remind the American public that, like the rest of us, (even) politicians grow in ways that improve their ability to do their work as they get older.
In addition to guidance on addressing ageism during the election season, this resource includes advice on two of the main ways these approaches can be made public — writing a letter to the editor in response to an article or editorial or writing an op-ed piece. Both types of commentary can be circulated on your social media platforms to maximize audience reach.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register
-
Contains 4 Component(s)
The Changing the Conversation Q&A Series consists of four parts, each of which expands briefly on the questions raised during the Changing the Conversation Webinar Series
The Changing the Conversation Q&A Series consists of four parts, each of which expands briefly on the questions raised during the Changing the Conversation Webinar Series—which consisted of four webinars providing invaluable insights to framing, hot topics related to implicit bias towards aging, and tools from the National Center and our partners.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register
-
Contains 5 Product(s)
This kit will provide you with a quick start to applying the principles of reframing aging to day-to-day communications.
The Changing the Conversation Toolkit will be your guide to a “quick start” to applying reframing aging principles to day to day communications. This toolkit will guide you through hot topics related to evidence-based framing strategies and how these topics relate to advancing age-inclusive policies. This toolkit includes webinars, YouTube videos, handouts, and more.
This toolkit is designed to provide users with the option to explore materials by topic or by product. The tabs above will guide you through the contents of the toolkit. Use the tabs to customize your experience, as a launching point to your reframing efforts or as a reference in your ongoing work.
Changing the Conversation: Nursing Home Care
Changing the Conversation: The Story of Aging in our Communications
Changing the Conversation: Age as a Point of Intersectionality
Changing the Conversation: Igniting a Multigenerational Movement
The Changing the Conversation Q&A Series
Changing the Conversation Q&A Series: Part 1
Changing the Conversation Q&A Series: Part 2
Changing the Conversation Q&A Series: Part 3
Changing the Conversation Q&A Series: Part 4
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register
-
Contains 3 Component(s)
In this portion of the toolkit, learn more about the power of intergenerational connection to change the conversation on aging and review work currently being done to bring generations together.
Research from Cogenerate points to the power of intergenerational programs and relationships to change attitudes towards aging. In this portion of the toolkit, learn more about the power of intergenerational connection to change the conversation on aging and review work currently being done to bring generations together.
Eunice Lin Nichols
Co-CEO
CoGenerate
Eunice (You-knees) is Co-CEO of CoGenerate. She has spent more than two decades bringing older and younger generations together to bridge divides and solve problems, including leading CoGenerate’s innovation portfolio, serving as national campaign director for the Generation to Generation initiative, running >span class="TextRun SCXP104739943 BCX0" xml:lang="EN-US" lang="EN-US"> (now a program of AARP), and scaling Experience Corps from one neighborhood school in San Francisco into a thriving Bay Area program helping thousands of kids read by third grade. Eunice has been recognized as a Next Avenue Influencer in Aging and is a graduate of the Billions Institute Fellowship for Large-Scale Change. She is also a recipient of the James Irvine Foundation Leadership Award for advancing innovative and effective solutions to California’s most significant issues.
Audrey Rider
Early Childhood Field Specialist
South Dakota State University Extension
Audrey is the Early Childhood Field Specialist for South Dakota State University Extension. Audrey supports and works with childcare programs and providers to increase school readiness and enhance social, emotional growth and development among South Dakota’s youngest citizens. Audrey interacts closely with parents, teachers, early childhood professionals, caregivers, agencies and stakeholders to coordinate resources and advance initiatives for young children in South Dakota. In addition to outreach, Audrey collaborates with other land grant universities’ extension and early childhood development programming throughout the nation to enhance programming and resources available to South Dakotans.
Darcy Evon
CEO
The Village Chicago
Darcy is the CEO of The Village Chicago. Darcy brings a wealth of experience to the Village, including leadership roles at public and private universities, libraries, medical, technology, non-profit organizations and media companies. She is active in Chicago’s corporate and civic communities and serves on the boards of Ingenuity Inc., The Guild of the Chicago History Museum, The Kalo Foundation, and the Chicago Innovation Advisory Board. Darcy is a member of the Economic Club, Executives Club, and a variety of cultural and business organizations. She is an avid history buff and author who published Hand Wrought, an illustrated history of jewelry and metalwork from the Chicago Arts and Crafts Movement.
Leacey E. Brown
Gerontology Field Specialist
South Dakota State University Extension
Leacey E. Brown serves South Dakota as a SDSU Extension Gerontology Field Specialist. What that means is that Leacey is an expert on aging. Aging is a process of gaining momentum, where we gain knowledge, skills and experience. To take advantage of those resources, we need modern solutions to the challenges of aging. Leacey works with individuals, families and communities to improve aging for all of us who call South Dakota home. She is based in Rapid City, South Dakota, but serves the whole state of South Dakota. Please feel free to reach out to her with any questions.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register
-
Contains 3 Component(s)
Age is a vital aspect of our identities. This portion of the toolkit will explore age as a point of intersectionality and its role in diversity, equity, and inclusion (DEI). Discover how recognizing age as a vital aspect of identity can help shape equitable policies that support everyone at every age.
We are all aging, and age is a vital aspect of our identities. This portion of the toolkit will explore age as a point of intersectionality and its role in diversity, equity, and inclusion (DEI). Discover how recognizing age as a vital aspect of identity can help shape equitable policies that support everyone at every age.
Moira O’Neil, Ph.D.
Senior Vice President of Research Interpretation
Frameworks Institute
Moira O’Neil serves as Senior Vice President of Research Interpretation at the FrameWorks Institute. In this role, she leads FrameWorks’ efforts to interpret and share communications science with the nonprofit sector so it can more effectively drive social change. Moira manages a team of communications professionals and social scientists who help fields of practice frame social issues in ways that have the proven power to deepen understanding and inspire action. She oversees the team’s efforts to synthesize framing research, teach advocates to apply it to strategic communications, and train sectors to unite around evidence-based framing recommendations. A senior researcher, Moira also directs the organization’s efforts to analyze framing patterns in the media and nonprofit sector and writes in-depth research reports on a wide range of topics, including immigration, child mental health, and housing and homelessness.
A sociologist with expertise in how frames impede or advance social movements, Moira has helped hundreds of organizations strengthen their communications capacity. She regularly delivers presentations and lectures on issue framing at nonprofit organizations, colleges, and universities around the country and abroad. And she publishes regularly in the academic press, with articles appearing in peer-reviewed journals including Child Abuse and Neglect, Generations, Qualitative Research, and the Revue Internationale d’Education de Sèvres. Her work has also appeared in USA Today, The Hechinger Report, The Boston Globe, and other publications.
Moira joined FrameWorks more than a decade ago. Since then, she has conducted framing research around dozens of social issues and has led major projects to reframe the public discourse around immigration, race, and criminal justice. She also brings deep expertise in issues related to sexual violence, equity, and equality. Prior to joining FrameWorks, Moira worked as a research associate for the Vera Institute of Justice on projects related to immigration policy and at the Institute for Scientific Analysis on issues related to substance misuse and drug policy. She holds a BA in sociology from the University of California at Santa Cruz and master’s and doctoral degrees in sociology from the University of California at Santa Barbara, where she studied the medicalization of war trauma at the turn of the 20th century in the United States.
Lauren Pogan [she/her] (Moderator)
National Director
Diverse Elders Coalition (DEC)
Lauren advocates for policies and programs that improve aging in our communities as racially and ethnically diverse people; American Indians and Alaska Natives; and LGBTQ+ (lesbian, gay, bisexual, transgender, queer and questioning and other self-identifying members of the community) people. The coalition is comprised of six national organizations: National Asian Pacific Center on Aging (NAPCA), National Caucus and Center on Black Aging (NCBA), National Hispanic Council on Aging (NHCOA), National Indian Council on Aging (NICOA), SAGE (advocacy and services for LGBT elders), and Southeast Asia Resource Action Center (SEARAC).
Lauren identifies as a mixed race second-generation Filipina American. She holds a Master of Arts in Southeast Asian Studies from the University of Washington, and a Bachelor of Arts in English from Colby College.
Christina DaCosta
Chief Experience Officer
SAGE
As the Chief Experience Officer (CXO) for SAGE, Christina DaCosta’s mission is to bring the voices of LGBTQ+ elders from the margin to the mainstream and center their experiences in engaging with SAGE’s national initiatives and programs. In her role as CXO, DaCosta leads strategies that grow SAGE’s marketing and communications efforts that promote positive images of LGBTQ+ life in later years. DaCosta will also create and scale national consumer initiatives that enhance the lives of LGBTQ+ older people and their experience within the larger community. A SAGE staffer since 2008, Christina’s longevity puts her in a unique position of retaining a rich institutional memory. Her media savvy allows her to work towards SAGE’s vision for the future of LGBTQ+ people in exciting and innovative ways.
DaCosta earned her Bachelor’s of Arts from New York University, graduating summa cum laude with a major in Political Science and a minor in Philosophy.
-
Register
- Non-member - Free!
- Member - Free!
- Reframer: RRF IL 2022 Cohort - Free!
- Reframing Aging Facilitator - Free!
- Reframing Aging Facilitator - No LOA - Free!
- More Information
-
Register